

More Than a Portal: Experience Portofino Like a Local
Behind every booking on Portofino Keys, it's us: Nicolò and Simone. We were born and raised in this corner of Liguria and know intimately the unique dynamics of the area: from the magic of its exclusive sunsets to the complex logistics of its historic alleys.
We are not an algorithm. We welcome you in person, handle unexpected situations in real time and open the doors to the finest holiday apartments in Portofino, making you feel part of the Borgo from the very first moment.
Our Story: The Exclusivity of Portofino Keys, the Solidity of Portofino VIP


Portofino Keys is our luxury vertical brand: a project focused exclusively on the unique experience of the famous Piazzetta and the harbour. By choosing us, you will benefit from a bespoke service dedicated to the Borgo, backed by the full operational, legal and structural strength of our parent company.
Do you own a property in Portofino? Join our Exclusive Circle
Portofino Keys is not an open platform for everyone, but a curated property portfolio dedicated to high-end international guests. Entrust us with the management of your luxury property in Portofino, step away from the impersonal logic of major platforms (Airbnb, Booking) and guarantee your property the care and bespoke service it deserves.
FAQ About Us
We are a property management company (Portofino VIP). Unlike OTAs (such as Airbnb or Booking) that operate only as virtual showcases, we physically manage every property in our portfolio. We hold the keys, have a direct relationship with owners and take care of day-to-day maintenance. Portofino Keys is our direct channel: book here to get the best price, eliminating intermediary fees.
Our presence is widespread across the Tigullio area. We have logistical and administrative offices in Rapallo and Santa Margherita Ligure, but our real "office" is in the field: we are constantly present in the Borgo of Portofino to manage check-ins, welcome guests and offer immediate assistance.
Booking a holiday home in Portofino through our official website offers three concrete benefits: Savings (you avoid the service fees of third-party platforms, which can reach up to 20%), Direct Contact (you communicate immediately with those who physically manage the property, with no intermediaries) and Exclusive Services (priority access to our network of local partners and our Concierge service).
Exclusivity is our signature. We only accept properties that meet rigorous standards of location (Piazzetta, sea view or historic centres), comfort and architectural character. Every property is personally inspected by Simone and Nicolò. If a property does not meet our requirements for a high-end stay, it does not enter the Portofino Keys circle.
Our speed of response is what sets us apart from an improvised host. In the event of any issues (such as plumbing or electrical faults), you will not have to wait for hours. We rely on a local team of professional maintenance technicians ready to respond quickly. We guarantee an active phone line for emergencies, resolving every technical issue in the shortest possible time.
We are always on the lookout for new property "gems". We carry out a free site visit to assess the property and its rental potential. If the standards align, Portofino VIP will take care of everything: from administrative management (reporting to the Portale Alloggiati, tourist tax, contracts) to cleaning and operational maintenance, allowing you to generate income from your property with complete peace of mind.
Absolutely. Your safety is guaranteed. All direct bookings are governed by short-term rental contracts drawn up in accordance with Italian law. Payments are secure and traceable (via bank transfer or protected credit cards). By choosing us, you are dealing with a verified, reputable and well-structured Italian company.
"Human" welcome is at the heart of what we do. Except for specific requests for self check-in or late-night arrivals, we welcome every guest in person. It is the perfect opportunity to show you the technical details of the property, hand over the keys in person and share our best tips for experiencing Portofino like a true local from the very first moment.